When setting up your PPC campaign one size doesn’t fit all. Factors such as industry, interest in your product(s), competition for your chosen keywords and monthly budget all require your undivided attention.
Deana Smart is a partner at Sonet Digital, whose main focus is content marketing, Adwords PPC campaign management. Read more about Deana
Entries by Deana
Local paid search advertising is important as another channel along with organic SEO to attract customers and increase brand exposure in the local search engine results pages.
Referral spam getting you down and causing web stats to fluctuate with a high bounce rate? Read on for a workaround in Google Analytics.
Deana attended the Google Adwords Community Summit 2014 in London, where Google discusses transparency and policy.
Five helpful tips that will get your business up and running on Google+ including making use of Google circles and authorship…
The good news is it’s not actually that hard to fine tune your Pay Per Click campaign and make it work for you. Here are my top 5 tips for tuning-up your PPC campaign to fit your business.
The Google Disavow Links Tool was introduced in October 2012 with a view to helping website owners who’ve been penalised because of black hat SEO tactics
Here are a few simple tactics and tips to incorporate into your SEO strategy to boost your chances of a successful Christmas campaign.
Although individual social media indicators may not lead to great boosts in your search engine rankings by themselves – they will almost certainly improve your ranking in the long run if used with the reader in mind.
Taking effect on May 26, 2012, the new e-Privacy Directive, is an EU wide legislation, sometimes known as the ‘cookie law’, that will affect UK online businesses.