Notes to Consider When Setting up Your PPC Campaign

When setting up your PPC campaign one size doesn’t fit all. Factors such as industry, interest in your product(s), competition for your chosen keywords and monthly budget all require your undivided attention.

Pre-Seasonal Marketing Tips & New Site Releases

Whether you like it or not, in the land of ecommerce getting a head-start on the Christmas season is tantamount to ensuring good sales when the season of goodwill arrives.

The Importance of Local Paid Search Advertising

Local paid search advertising is important as another channel along with organic SEO to attract customers and increase brand exposure in the local search engine results pages.

5 Tips for Fine Tuning a PPC Campaign

The good news is it’s not actually that hard to fine tune your Pay Per Click campaign and make it work for you. Here are my top 5 tips for tuning-up your PPC campaign to fit your business.

Just How Important is a Business or Company Blog?

Think of your blog not only as a way to increase your SEO rankings within the search engines, but also as a news tool and for reputation management.

The New Year Web Marketing checklist

The New Year is about getting things lined up and being prepared for the busy year ahead. You’ll be dealing with everything from SEO for your website to personalised blogs

Marketing Your Brand Through Social Media

Consumers will are more likely to trust a company who show they are knowledgeable in the frequent blogs and articles they share via Social Media networks.