Posts

Notes to Consider When Setting up Your PPC Campaign

When setting up your PPC campaign one size doesn’t fit all. Factors such as industry, interest in your product(s), competition for your chosen keywords and monthly budget all require your undivided attention.

Pre-Seasonal Marketing Tips & New Site Releases

Whether you like it or not, in the land of ecommerce getting a head-start on the Christmas season is tantamount to ensuring good sales when the season of goodwill arrives.

The Importance of Local Paid Search Advertising

Local paid search advertising is important as another channel along with organic SEO to attract customers and increase brand exposure in the local search engine results pages.

Adwords Community Summit 2014 – Day 1

Deana attended the Google Adwords Community Summit 2014 in London, where Google discusses transparency and policy.

5 Tips for Fine Tuning a PPC Campaign

The good news is it’s not actually that hard to fine tune your Pay Per Click campaign and make it work for you. Here are my top 5 tips for tuning-up your PPC campaign to fit your business.