Social Media – Sonet Digital

5 Ways for Using Google+ for Your Business

Deana — Tue, 25 Mar 2014 18:12:26 +0000

Google announced that they will transition Google+ to a revamped service named Google Currents, starting on July 6, 2020. This decision was influenced by two primary factors: low user engagement and security vulnerabilities. Google had discovered a significant security flaw that put the personal information of up to half a million users at risk. Although there was no evidence to suggest that this…

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How Social Media Metrics Boost Your Brand’s Reputation

Deana — Fri, 12 Oct 2012 14:56:41 +0000

Social media can elevate your brand’s reputation. Effective use of social media marketing may not lead directly to higher search engine rankings (and really, who’s to say for sure – Google keeps its secrets close), but that doesn’t mean it’s not an important player in your business’s reputation. It’s widely acknowledged that fresh content is favoured by search engines like Google.

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Facebook Ramps up its Ecommerce Capabilities with Gifts

Deana — Fri, 28 Sep 2012 13:04:59 +0000

Members can select a gift for their friends from the available list on Facebook Gifts Recently, Facebook announced its new e-commerce feature, ‘Facebook Gifts’. With the company now being publicly traded, there’s an expectation from shareholders for increased revenue streams. On September 27th, Facebook made an official announcement about this new feature. In essence, users can select a gift…

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Understanding the Benefits of Twitter for Business

Deana — Mon, 07 Mar 2011 21:02:54 +0000

Twitter’s primary function is to provide a quick means of communication. In the past, I often questioned the real value of Twitter. With all the buzz surrounding this social media platform, I wondered: Does it genuinely enhance one’s online presence and brand? Are individuals truly intrigued by what others have to tweet? Can it drive more traffic to a website and, in turn, increase sales?

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Social Media’s Impact on Search Engine Rankings

Deana — Mon, 06 Dec 2010 18:16:16 +0000

Social media’s role in search engine rankings is undeniable In search engine optimisation (SEO), the role of social media platforms like Twitter and Facebook has become increasingly significant. While SEO professionals have long suspected this connection, recent admissions from search giants Google and Bing have confirmed the influence of social media on search rankings. Recently…

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