analytics – Sonet Digital

Google Analytics Audience Overview Report Explained

Deana — Tue, 26 Feb 2019 17:01:35 +0000

Data is the backbone of any digital marketing strategy. In SEO and digital marketing, data-driven insights are the keystone of any successful strategy. Google Analytics is a powerful tool that provides these insights, but its complexity can be daunting for those who aren’t data experts. This article aims to simplify the Audience Overview report in Google Analytics, making it accessible for…

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Refresh Your E-Commerce Marketing Strategy for Optimal Results

Deana — Fri, 12 Jan 2018 17:24:29 +0000

By comprehending your analytics data, you can make informed decisions about your online marketing initiatives This article was updated on 21st November 2018. The beginning of a new year is an opportune time for e-commerce businesses to evaluate their marketing performance. The holiday season often brings a surge in traffic and sales, making it essential that you analyse the data collected…

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A Guide to Removing Fake Spam Referrer Traffic from your Analytics Reports

Deana — Wed, 17 Jun 2015 17:38:41 +0000

You’ve likely encountered this scenario—a sudden influx of web traffic, only to be followed by an unusually high bounce rate. So, what’s going on? We’ve looked further into the issue and offer a solution specifically for Google Analytics users. When Analytics Data Confuses More Than It Helps Not long ago, a potential client reached out to us, puzzled by erratic spikes in their analytics data.

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Instant Gratification – Google Previews

Deana — Fri, 26 Nov 2010 21:28:31 +0000

In November 2010, Google introduced a fresh feature distinct from the previously announced ‘Google Instant’. This new addition, named ‘Instant Previews’, caught the attention of many. Unlike the traditional search results, this feature provides users with a snapshot of a website’s content directly from the search results page. When users input a keyword or phrase into Google’s search box…

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