design – Sonet Digital

Wentworth Clinic – Website Case Study

Vincent — Fri, 13 Oct 2017 14:23:20 +0000

In the ever-changing world of online technologies and trends, staying ahead of the curve is crucial. That’s why we’re excited to announce the launch of Wentworth Clinic’s newly redesigned website. The Wentworth Clinic project serves as a perfect example of how to successfully merge multiple online assets into a unified digital platform. Wentworth Clinic invited us to create a solution that…

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A Guide to Launching a New Website Build – Going Live

Deana — Wed, 19 Apr 2017 21:39:32 +0000

Launching a new website requires careful planning and a good measure of patience. This article was last updated on July 21, 2019, and October 5, 2023. Contrary to popular belief, launching a website is not as simple as clicking a button. The process involves a multitude of tasks that require meticulous planning and execution. This guide aims to provide corporate marketers and business…

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Pre-Seasonal Marketing Tips & New Site Releases

Deana — Fri, 18 Sep 2015 11:50:11 +0000

The early focus on the holiday season is a necessity for achieving strong sales during the most lucrative period. It’s a common annoyance: summer isn’t even over, and people are already calculating the weeks until Christmas. But if you’re in the e-commerce business, this early focus on the holiday season isn’t just a quirk—it’s a necessity for achieving strong sales during the most lucrative…

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Rebrand and Change of URL – Southbourne to Sonet Digital.

Vincent — Tue, 09 Jun 2015 16:48:38 +0000

Google’s change of address tool and 301 redirects have simplified the technical facets of domain migration The overhaul of our website and the streamlining of our services have been on our agenda for quite some time. Over the last year, we finally took the decision to give our website a facelift and refine our service offerings. One obstacle stood in our way: time. Being a smaller niche…

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Top Five SEO Mistakes

Vincent — Tue, 30 Apr 2013 12:08:59 +0000

It’s an oversight to not utilise webmaster resources or to not invest time in understanding how search engines like Google operate. In a recent article on Search Engine Land, Barry Schwartz shared Matt Cutts’ perspective on significant mistakes that webmasters commonly make in terms of SEO. 1. The Absence of a Crawlable Website The most significant oversight, according to Matt Cutts…

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The Importance of Readable URLs and Best Practices

Vincent — Tue, 05 Feb 2013 16:45:11 +0000

Search engines have always recommended that URLs be kept as easily understandable as possible. When embarking on a new project or discussing website architecture, URLs invariably come up. Surprisingly, many business owners and marketers underestimate the significance of their website’s URL structure. However, search engines have consistently advised that web addresses, or URLs (Uniform Resource…

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Understanding Webpage Segments for SEO

Vincent — Wed, 30 Mar 2011 13:23:33 +0000

A typical webpage is created with various HTML elements In the world of search engine optimisation (SEO), understanding how search engines interpret and rank web pages is crucial. A recent patent granted to Google sheds light on how the search engine might discern the different segments of a webpage. For many years now search engines have been analysing the architecture of web pages to…

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Adobe Announces Flash to be Indexed by Search Engines

Vincent — Tue, 01 Jul 2008 16:01:13 +0000

Adobe Flash logo In recent news, Adobe announced that it is taking steps to enhance search results visibility for websites using its Flash technology. For years, the integration of Flash into websites has been a double-edged sword, adding dynamic visual elements while obstructing search engines’ ability to comprehend its proprietary and image-based nature. However…

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SEO Optimising Website Structure for Cross-Browser Compatibility

Vincent — Fri, 29 Sep 2006 10:35:41 +0000

Hands holding a tablet while browsing the web As far as SEO is concerned; a good portion of success hinges on the structural integrity of your website. A particularly important consideration, especially during redevelopment, is ensuring that your site remains cross-browser friendly. The goal here is to ensure universal access without alienating any user group. While Internet Explorer still…

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Google Maps – Weather Reports

Vincent — Tue, 25 Apr 2006 08:23:52 +0000

On Friday, Google announced its rebranding to Google Maps from Google Local. This change is practical as the term “Google Local” was not widely used; Google Maps has always been more memorable, even when using local directions. Regarding the SaGo project, we’ve developed a real-time weather system providing up-to-the-minute feeds and data on the portal. Despite facing accessibility challenges…

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