marketing – Sonet Digital

Refresh Your E-Commerce Marketing Strategy for Optimal Results

Deana — Fri, 12 Jan 2018 17:24:29 +0000

By comprehending your analytics data, you can make informed decisions about your online marketing initiatives This article was updated on 21st November 2018. The beginning of a new year is an opportune time for e-commerce businesses to evaluate their marketing performance. The holiday season often brings a surge in traffic and sales, making it essential that you analyse the data collected…

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Tips for Setting up Your PPC Campaign

Deana — Sun, 14 Feb 2016 08:29:24 +0000

If you’re under the impression that launching a Pay-Per-Click (PPC) campaign will instantly flood your website with traffic and conversions, it’s time for a reality check. A successful PPC campaign requires meticulous planning, ongoing optimisation, and a deep understanding of your target audience. In this article, we’ll walk you through the key elements you need to consider for a robust PPC…

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Pre-Seasonal Marketing Tips & New Site Releases

Deana — Fri, 18 Sep 2015 11:50:11 +0000

The early focus on the holiday season is a necessity for achieving strong sales during the most lucrative period. It’s a common annoyance: summer isn’t even over, and people are already calculating the weeks until Christmas. But if you’re in the e-commerce business, this early focus on the holiday season isn’t just a quirk—it’s a necessity for achieving strong sales during the most lucrative…

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The Importance of Local Paid Search Advertising

Deana — Mon, 10 Aug 2015 16:24:24 +0000

Any reputable PPC management company will provide you with a detailed monthly analytics report. Several years ago we predicted that local search on mobile devices would take centre stage. According to Google, a staggering 80% of online searches for local businesses are conducted on mobile devices. This includes not only text-based searches but also voice searches, which have gained popularity…

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Google Adwords Community Summit 2014

Deana — Tue, 24 Jun 2014 20:14:20 +0000

Google Adwords Summit; Nadia Lee, Agata Krzysztofik, Deana Smart-Zegna, Coco Pannell, Kathleen Garrity. On June 19th, Sonet Digital was invited to attend the Adwords Community Summit 2014, hosted at the Google HQ in London. This account provides a detailed perspective of the event. Deana (Adwords Specialist) from Sonet Digital shares her firsthand experience of the event.

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5 Tips for Fine Tuning a PPC Campaign

Deana — Wed, 19 Mar 2014 17:56:27 +0000

Regular monitoring and optimisation of your PPC campaign are crucial to its success. Pay-per-click (PPC) advertising can be a powerful tool for businesses, but it requires careful management to ensure maximum return on investment. If you’re new to PPC or looking to improve your current campaign, here are five crucial tips to help you get the most out of your advertising spend. Keywords: The…

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Shopping for a Car Just Got Easier with Google Knowledge Graph

Vincent — Fri, 06 Dec 2013 11:13:25 +0000

The Knowledge Graph is Google’s initiative to present relevant information in a card-like format. In recent developments, Google has incorporated car search into its Knowledge Graph. This move has simplified the process of car shopping, offering users a more streamlined and efficient search experience. Introduced in May 2012, the Knowledge Graph was Google’s initiative to refine the search…

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Google’s Secure Search – Not Provided

Vincent — Wed, 02 Oct 2013 09:29:34 +0000

Google unleashed “secure search” in full, blocking out 100% of ‘organic’ search terms showing in Google Analytics. Over the past couple of years, many businesses have observed an increase in “(not provided)” results when using analytics. This is seen when trying to identify which search terms visitors use on Google to discover their websites. Initially, this might have appeared as a minor…

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Why You Should Start a Christmas SEO Campaign Early

Deana — Wed, 05 Dec 2012 14:07:09 +0000

Starting your Christmas SEO strategy early can significantly benefit your business. While it might seem unusual to kick off Christmas SEO initiatives during the warmer months, starting early can significantly increase your website’s visibility during the festive season. As people begin their holiday shopping and planning, your business can be at the forefront of their search results.

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The Benefits and Drawbacks of Outsourcing vs Insourcing SEO Services

Deana — Wed, 15 Feb 2012 18:03:29 +0000

The choice between outsourcing and insourcing SEO services hinges on your unique business needs. In today’s business environment, the role of search engine optimisation (SEO) in determining a company’s online success cannot be overstated. Deciding whether to outsource or insource SEO services is a strategic choice that necessitates thoughtful consideration. In this article, we will look into…

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