seo – Sonet Digital

Google Analytics Audience Overview Report Explained

Deana — Tue, 26 Feb 2019 17:01:35 +0000

Data is the backbone of any digital marketing strategy. In SEO and digital marketing, data-driven insights are the keystone of any successful strategy. Google Analytics is a powerful tool that provides these insights, but its complexity can be daunting for those who aren’t data experts. This article aims to simplify the Audience Overview report in Google Analytics, making it accessible for…

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Wentworth Clinic – Website Case Study

Vincent — Fri, 13 Oct 2017 14:23:20 +0000

In the ever-changing world of online technologies and trends, staying ahead of the curve is crucial. That’s why we’re excited to announce the launch of Wentworth Clinic’s newly redesigned website. The Wentworth Clinic project serves as a perfect example of how to successfully merge multiple online assets into a unified digital platform. Wentworth Clinic invited us to create a solution that…

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A Guide to Launching a New Website Build – Going Live

Deana — Wed, 19 Apr 2017 21:39:32 +0000

Launching a new website requires careful planning and a good measure of patience. This article was last updated on July 21, 2019, and October 5, 2023. Contrary to popular belief, launching a website is not as simple as clicking a button. The process involves a multitude of tasks that require meticulous planning and execution. This guide aims to provide corporate marketers and business…

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Pre-Seasonal Marketing Tips & New Site Releases

Deana — Fri, 18 Sep 2015 11:50:11 +0000

The early focus on the holiday season is a necessity for achieving strong sales during the most lucrative period. It’s a common annoyance: summer isn’t even over, and people are already calculating the weeks until Christmas. But if you’re in the e-commerce business, this early focus on the holiday season isn’t just a quirk—it’s a necessity for achieving strong sales during the most lucrative…

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A Guide to Removing Fake Spam Referrer Traffic from your Analytics Reports

Deana — Wed, 17 Jun 2015 17:38:41 +0000

You’ve likely encountered this scenario—a sudden influx of web traffic, only to be followed by an unusually high bounce rate. So, what’s going on? We’ve looked further into the issue and offer a solution specifically for Google Analytics users. When Analytics Data Confuses More Than It Helps Not long ago, a potential client reached out to us, puzzled by erratic spikes in their analytics data.

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Shopping for a Car Just Got Easier with Google Knowledge Graph

Vincent — Fri, 06 Dec 2013 11:13:25 +0000

The Knowledge Graph is Google’s initiative to present relevant information in a card-like format. In recent developments, Google has incorporated car search into its Knowledge Graph. This move has simplified the process of car shopping, offering users a more streamlined and efficient search experience. Introduced in May 2012, the Knowledge Graph was Google’s initiative to refine the search…

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The Evolution or Demise of PageRank?

Vincent — Mon, 07 Oct 2013 20:08:28 +0000

Will PageRank disappear forever, or will it evolve into a more accurate measurement of a page’s quality? This weekend, I was discussing the future of PageRank with a colleague, Deana. The metrics that often come to mind when discussing this topic include content quality, backlink quality, age, brand recognition, and adaptability for smaller devices. While some of these metrics are already in…

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Google’s Secure Search – Not Provided

Vincent — Wed, 02 Oct 2013 09:29:34 +0000

Google unleashed “secure search” in full, blocking out 100% of ‘organic’ search terms showing in Google Analytics. Over the past couple of years, many businesses have observed an increase in “(not provided)” results when using analytics. This is seen when trying to identify which search terms visitors use on Google to discover their websites. Initially, this might have appeared as a minor…

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Google Glass: A Glimpse into the Future of Search

Vincent — Tue, 21 May 2013 15:09:22 +0000

While Google Glass offers exciting features, it’s not without its challenges. Introduced two years prior, Google Glass represents a giant step in technological advancement, offering a sneak peek into what the future of search might hold. This device, with its minimalistic interface displayed on a tiny screen in front of the user’s eye, allows for a range of functionalities.

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Top Five SEO Mistakes

Vincent — Tue, 30 Apr 2013 12:08:59 +0000

It’s an oversight to not utilise webmaster resources or to not invest time in understanding how search engines like Google operate. In a recent article on Search Engine Land, Barry Schwartz shared Matt Cutts’ perspective on significant mistakes that webmasters commonly make in terms of SEO. 1. The Absence of a Crawlable Website The most significant oversight, according to Matt Cutts…

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