VINCENT ZEGNA

I have been working within the digital media industry for over 25 years. I am the project author and manager for Sonet Digital. Prior to creating Sonet Digital, I worked with a creative advertising agency developing their online presence.

OUR STRATEGY

Many years ago we realised that building websites were simply not enough for a business to operate effectively online. We needed to offer an entire Internet marketing strategy that ranged from the build and design to the marketing of the website and the products and services that the site offers via search engine marketing, and through digital marketing channels. To this end, the Sonet Digital team collaborate with our clients on a long-term basis to ensure true success for the project. Using this methodology we build strong partnerships with our clients that have lasted for years and remain in place today, and with continued collaboration and understanding of the changing ways of online marketing, will carry on into the future.

MY BACKGROUND

I have lived and worked in Washington DC, London, New York, and Louisiana and have always been involved in projects that utilise cutting-edge technologies and working with people who think outside the box.

I have primarily worked within the marketing and advertising industry and for the last 24 years ‘almost’ exclusively online working across diverse markets ranging from real estate, manufacturing companies, technology,  cosmetics, food, and the music industry.

PROJECTS

I have worked on a variety of projects over the years. These include authoring several large projects. Here are a few:

The Kingdom Concept

I authored and led the development of  ‘The Kingdom Concept,’ a pioneering initiative designed to bring Saudi Arabia into a fully integrated digital presence. The project encompassed establishing an online portal that included a TV channel, comprehensive mapping solutions, a central digital hub with satellite embassy websites, a people-finder service, and a public-facing travel and flights information portal. Notably, it also explored an early concept of an alternative digital currency, predating ideas similar to Bitcoin.

The proposal reached a first round of discussions at the Saudi Embassy in London and was subsequently advanced into a working prototype. I presented these strategic plans alongside the Sonet team to Prince Turki Al Faisal at the embassy, showcasing the project’s potential to revolutionise digital infrastructure for the Kingdom.

MyJournal

I authored and project managed the fully functional “MyJournal” project, an early social media portal enabling businesses to engage directly with the public in a shared digital environment. This platform included features such as a robust chat system, video editing tools, and both public and private social profiles—complete with interactive walls and an integrated job search function. Additionally, MyJournal introduced advanced advertising tools allowing users to target diverse audience segments.

The portal successfully progressed through two investment rounds, raising a substantial sum. However, it did not proceed to the third round of funding—essential for full-scale development—due to unforeseen circumstances.

M3W

Downtime destination 

My interests are varied and diverse but always creativity is a driving force. I enjoy being part of a great team that is constantly developing and building upon new ideas that enhance Internet technologies. I have a keen interest in decentralised technologies and alternative technology. Outside my work, I have a passion for photography and contribute to our Kent Photography project. I also love to travel. For me there is nothing more satisfying than being out in nature and can often be found trekking around through the countryside, or off on a jaunt around the incredible coastlines of Britain, always armed with a camera, tripod, waterproofs and the ever trusty GPS.