DEANA SMART

Deana Smart-Zegna; Digital marketing manager at Sonet digital.

As a partner and digital marketing manager at Sonet Digital, along with the day-to-day of running our business, my main area of expertise focuses on brand development and content marketing campaigns, Google Ads, Adwords PPC management, social media advertising campaigns and month-end stats and analytics reporting.

MY BACKGROUND

Originally from Essex, I worked in the music industry for many years in both the UK and USA, starting at Air Recording Studios in London, then to Los Angeles where I spent time as a publicist at Island Def Jam, and DreamWorks Records, followed by another 6 years in New York City with Sony BMG and TouchTunes Interactive Networks, finally returning to the UK to join Sonet Digital in 2010.  The knowledge I have gleaned from senior-level executives over the years has put me in good stead in understanding what a client requires to run a successful business, and, under the expert tutelage of a great team, I have gained much valuable knowledge about the intricacies of online marketing and multimedia design and management.

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MARKETS

I work across several online markets in a multidisciplinary role, focusing on marketing and brand development within the food industry, music, cosmetics, and the industrial sector. Each sector has its own distinct dynamics, necessitating in-depth knowledge of both marketing strategies and industry specifics.

HARD WORK & COMMITMENT LEAD TO INSPIRATION

Working in digital marketing allows me to be involved in an area that requires strategic, creative thinking – it’s exciting to be a part of something that’s innovative and continues to evolve year after year.  Assisting our clients in building their online presence and creating an ongoing strategy to boost their brand and reputation is highly rewarding, and that’s what inspires me to push myself to be the very best collaborator and adviser I can be for each of our clients.

Downtime destination

When I’m not shaping brands and devising innovative marketing strategies, you’ll find me indulging in my passions. I am a culinary enthusiast who loves experimenting in the kitchen, exploring new destinations, and nurturing my green thumb in the garden, and a passion for floral and food photography.   I am a contributor to the Good Food Kitchen project, which will launch at the end  of the second quarter of 2025 find out more on Good Food on Bluesky.