DEANA SMART

As a partner and internet marketing manager at Sonet Digital, along with the day-to-day of running our business, my main area of expertise focuses on brand development and content marketing campaigns, Google Ads, Adwords PPC management, social media advertising campaigns and month-end stats and analytics reporting.

MY BACKGROUND

Originally from Essex, I worked in the music industry for many years in both the UK and USA, starting at Air Recording Studios in London, then to Los Angeles where I spent time as a publicist at Island Def Jam Records, and DreamWorks Records, followed by another 6 years in New York City with Sony BMG and TouchTunes Interactive Networks, finally returning to the UK to join Sonet Digital in 2010.  The knowledge I have gleaned from senior-level executives over the years has put me in good stead in understanding what a client requires to run a successful business. Under the mentorship of an exceptional team, I’ve expanded my expertise in online marketing, content development, and management.

Read more insights and articles written by Deana on the Sonet blog.

MARKETS

I work across several online markets in a multidisciplinary role, focusing on marketing and brand development within the food and hospitality industry, music, aesthetic medicine, and the manufacturing industrial sector. Each sector has its own distinct dynamics, necessitating in-depth knowledge of both marketing strategies and industry specifics.

HARD WORK & COMMITMENT LEAD TO INSPIRATION

Working in digital marketing allows me to engage in a field that demands both strategic and creative thinking, as well as problem-solving. It’s exciting to be part of something innovative that continues to evolve year after year. Helping our clients build their online presence and develop ongoing strategies to enhance their brand and reputation is incredibly rewarding. This is what inspires me to continually push myself to be the best collaborator and advisor I can be for each of our clients.

INTERESTS

I have diverse interests, including floral and food photography. Upon relocating to Los Angeles, I studied film photography at Santa Monica College and honed my craft at the renowned Venice Community Darkroom for several years. I am a self-taught cook, drawn to the freedom and creativity of culinary arts. Additionally, I took media writing courses with the LA Times and refined my writing skills during my tenure as a publicist at Island Def Jam. I keep a notebook handy for jotting down ideas, but in this age of digital, I now also use a digital assistant to easily dictate and share content for articles, blogs, and creative social media posts.

Downtime destination

When I’m not shaping brands and devising innovative marketing strategies, you’ll find me indulging in my passions. As a culinary enthusiast, I love experimenting in the kitchen, exploring new destinations, nurturing my green thumb in the garden, and capturing moments through photography. I am also involved as a owner and contributor to the Good Food Kitchen project, set to launch by the end of the second quarter of 2025. Check out Good Food Kitchen on BlueSky for a little bit more info.