We have created a short explanation to demystify various aspects of Google Analytics reporting, starting here with the Audience Overview report.
Deana Smart is a partner at Sonet Digital, whose main focus is content marketing, Adwords PPC campaign management. Read more about Deana
Entries by Deana
If 2017 was a bumper year for selling online then this should be a clarion call to ‘up your e-commerce game’, start by looking at your current Internet marketing services.
Launching a website requires attention to detail. It’s important that your website is verified in Google Console and you use the console to troubleshoot issues.
When setting up your PPC campaign one size doesn’t fit all. Factors such as industry, interest in your product(s), competition for your chosen keywords and monthly budget all require your undivided attention.
Local paid search advertising is important as another channel along with organic SEO to attract customers and increase brand exposure in the local search engine results pages.
Referral spam getting you down and causing web stats to fluctuate with a high bounce rate? Read on for a workaround in Google Analytics.
Deana attended the Google Adwords Community Summit 2014 in London, where Google discusses transparency and policy.
Five helpful tips that will get your business up and running on Google+ including making use of Google circles and authorship…
The good news is it’s not actually that hard to fine tune your Pay Per Click campaign and make it work for you. Here are my top 5 tips for tuning-up your PPC campaign to fit your business.
The Google Disavow Links Tool was introduced in October 2012 with a view to helping website owners who’ve been penalised because of black hat SEO tactics