Deana – Sonet Digital

Google G Suite Rebrands as Google Workspace!

Deana — Wed, 21 Oct 2020 09:54:34 +0000

In a world where remote work has become the norm, Google has taken a significant step to adapt to this shift. On October 6, 2020, Google rebranded its G Suite platform to Google Workspace. This change reflects a broader strategy to offer a more cohesive and efficient experience for businesses and teams. The Influence of Remote Work The ongoing ‘COVID-19’ pandemic has accelerated the adoption…

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Google Analytics Audience Overview Report Explained

Deana — Tue, 26 Feb 2019 17:01:35 +0000

Data is the backbone of any digital marketing strategy. In SEO and digital marketing, data-driven insights are the keystone of any successful strategy. Google Analytics is a powerful tool that provides these insights, but its complexity can be daunting for those who aren’t data experts. This article aims to simplify the Audience Overview report in Google Analytics, making it accessible for…

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Refresh Your E-Commerce Marketing Strategy for Optimal Results

Deana — Fri, 12 Jan 2018 17:24:29 +0000

By comprehending your analytics data, you can make informed decisions about your online marketing initiatives This article was updated on 21st November 2018. The beginning of a new year is an opportune time for e-commerce businesses to evaluate their marketing performance. The holiday season often brings a surge in traffic and sales, making it essential that you analyse the data collected…

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A Guide to Launching a New Website Build – Going Live

Deana — Wed, 19 Apr 2017 21:39:32 +0000

Launching a new website requires careful planning and a good measure of patience. This article was last updated on July 21, 2019, and October 5, 2023. Contrary to popular belief, launching a website is not as simple as clicking a button. The process involves a multitude of tasks that require meticulous planning and execution. This guide aims to provide corporate marketers and business…

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Tips for Setting up Your PPC Campaign

Deana — Sun, 14 Feb 2016 08:29:24 +0000

If you’re under the impression that launching a Pay-Per-Click (PPC) campaign will instantly flood your website with traffic and conversions, it’s time for a reality check. A successful PPC campaign requires meticulous planning, ongoing optimisation, and a deep understanding of your target audience. In this article, we’ll walk you through the key elements you need to consider for a robust PPC…

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Pre-Seasonal Marketing Tips & New Site Releases

Deana — Fri, 18 Sep 2015 11:50:11 +0000

The early focus on the holiday season is a necessity for achieving strong sales during the most lucrative period. It’s a common annoyance: summer isn’t even over, and people are already calculating the weeks until Christmas. But if you’re in the e-commerce business, this early focus on the holiday season isn’t just a quirk—it’s a necessity for achieving strong sales during the most lucrative…

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The Importance of Local Paid Search Advertising

Deana — Mon, 10 Aug 2015 16:24:24 +0000

Any reputable PPC management company will provide you with a detailed monthly analytics report. Several years ago we predicted that local search on mobile devices would take centre stage. According to Google, a staggering 80% of online searches for local businesses are conducted on mobile devices. This includes not only text-based searches but also voice searches, which have gained popularity…

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A Guide to Removing Fake Spam Referrer Traffic from your Analytics Reports

Deana — Wed, 17 Jun 2015 17:38:41 +0000

You’ve likely encountered this scenario—a sudden influx of web traffic, only to be followed by an unusually high bounce rate. So, what’s going on? We’ve looked further into the issue and offer a solution specifically for Google Analytics users. When Analytics Data Confuses More Than It Helps Not long ago, a potential client reached out to us, puzzled by erratic spikes in their analytics data.

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Google Adwords Community Summit 2014

Deana — Tue, 24 Jun 2014 20:14:20 +0000

Google Adwords Summit; Nadia Lee, Agata Krzysztofik, Deana Smart-Zegna, Coco Pannell, Kathleen Garrity. On June 19th, Sonet Digital was invited to attend the Adwords Community Summit 2014, hosted at the Google HQ in London. This account provides a detailed perspective of the event. Deana (Adwords Specialist) from Sonet Digital shares her firsthand experience of the event.

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5 Ways for Using Google+ for Your Business

Deana — Tue, 25 Mar 2014 18:12:26 +0000

Google announced that they will transition Google+ to a revamped service named Google Currents, starting on July 6, 2020. This decision was influenced by two primary factors: low user engagement and security vulnerabilities. Google had discovered a significant security flaw that put the personal information of up to half a million users at risk. Although there was no evidence to suggest that this…

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