It’s a common annoyance: summer isn’t even over, and people are already calculating the weeks until Christmas. But if you’re in the e-commerce business, this early focus on the holiday season isn’t just a quirk—it’s a necessity for achieving strong sales during the most lucrative time of the year.
The Strategy Starts Sooner Than You Think
For many businesses, planning a comprehensive digital marketing strategy for the holiday season begins as early as the close of the tax year in April. For others, the planning phase kicks off in September. The point is, that the sooner you start, the better your chances of success.
Positioning for Profit – SEO and PPC
Why Early SEO Efforts Matter
Achieving a top position in search engine rankings for your holiday-specific products is a complex task that requires time and strategic planning. With a plethora of competitors offering similar products, there’s no guarantee of quickly climbing to the top of search results for your targeted keywords. The key is to start your Christmas SEO campaign early and adhere to best practices in SEO.
PPC Campaigns – An Immediate Boost
In addition to SEO, consider launching a Pay-Per-Click (PPC) campaign to immediately draw attention to your holiday product line. Complement this with engaging posts on social media platforms to build anticipation and excitement among your audience. This multi-pronged approach not only boosts visibility but also creates a sense of urgency and excitement around your offerings.
Latest News – What Are We Doing?
Multinational Website Development
We’re not just consulting and advising clients; we’re also deeply involved in our projects. Currently, we’re developing a large-scale website for a machinery company, complete with interactive features, all built on a robust Content Management System.
Recent Website Launches
We recently launched a new website for Mark Moore, the frontman for S’Express. The site features an interactive discography, lyrics, and mobile-friendly music players. Check it out at Mark Moore’s Website.
Collaborative Digital Campaigns
We’re also collaborating with an American real estate firm on a full-scale digital marketing campaign that’s already showing promising results. We’re excited to roll out some innovative community engagement strategies for the property market in the coming year.
Stay tuned for our next post, which will focus on setting up a PPC campaign, and a blog about getting a new build website live.
See you next time!