The Importance of Local Paid Search Advertising

With more and more people using online search to find local businesses and the services they provide, your company can only benefit from being found at the top of the search results pages Local Paid Search Advertisingwhether it’s in the organic or paid listings, bringing more foot traffic to your premises and increasing your visibility.

Voice Search for Local Businesses

Google state a massive 80% of online searchers use a mobile device to search locally, either typing in a search request or by using the Google Voice search which is becoming ever more popular with smartphone users due to its accuracy and ease of use.   Simply click the microphone icon on the search screen, speak your request and a rather lovely lady announces, ‘here are local search results within 2 kilometres (for example) of your current location.

Invest in Paid Mobile Ads for Your Local Business

With that being said, doesn’t it makes sense to start investing a little more in online advertising, utilising focused local paid search ads to get your business the visibility it needs to become the thriving company you originally set out to create?

Companies like Google, Bing and Yahoo have made it simple to create ads specifically targeted at your local mobile audience. Within the Adwords or other paid search control panel, during creation of the ad content, use the location extension and select the device preference box for mobile devices.  Your ads will now be targeted to the mobile audience enabling visitors to click to call to be immediately connected with your business to either make an appointment or find out more details about your business, as well as other options.

Local mobile paid search

Paid Search Experts

Your paid search ads will appear at the top or bottom of the mobile search results when created by a PPC expert who understands the intricacies of the paid search platform and how to fine tune your campaign for maximum ROI.

Your PPC Management company should run your paid search campaign utilising a selection of targeting tools, fine-tune your ads using ad extensions, geo-targeting, match-types, and many other special features within the paid search control panel. And any well-respected pay per click company will provide clients with a detailed monthly analytics report detailing how the campaign performed, pointing out strengths and weaknesses, and offering ideas about how to better optimise your site for mobile.

To find out more about Pay Per Click and how it can improve your website traffic, feel free to contact us today and we’ll be happy to dig a little deeper!