Marden Edwards Group Case Study

We trust Sonet Digital’s views regarding Internet marketing implicitly and everything that they have forecast regarding Internet trends and events has come true.

Jeremy MardenDirector, Marden Edwards Ltd

I appreciate everything that you have done to elevate our visibility World Wide. Great SEO. Keep up the good work.

Jonathan EdwardsDirector, Marden Edwards Ltd

Marden Edwards

The Marden Edwards Group is a world leader in the design and manufacturing of fold wrapping and overwrapping machinery. Their packaging systems are utilised in capital markets and major consumer industries worldwide.

The Brief

Sonet Digital has worked with Marden Edwards since 2006 providing online marketing services as well as website management and builds.

Marden Edwards approached Sonet Digital in 2016 for a new website build that would essentially bring the group up-to-date.

The entire project was managed by Sonet Digital and involved 2 separate agencies

Internet Marketing Solution

To develop an international marketing solution that creates visibility for the Marden Edwards Group utilising Internet marketing tool that includes:

  • Search Engine Optimisation – SEO
  • Pay Per Click management – PPC
  • Social Media advertising and marketing
  • Content marketing and development

Website Development Solution

One of the areas that Marden Edwards wanted to manage more effectively was their international presence. The difficulty was compounded by several global websites in different languages. Making updates was difficult and cumbersome.  Sonet Digital created a solution that allowed Marden Edwards to have all of their websites ‘under one roof’ or within one website while still allowing search engines to index as individual entities. For this element of the project, we utilised Google’s hreflang for language and regional URLs.

Services for the website included:

  • Developing 7 international directories that under the main global website – each with its own autonomous language.
  • English
  • USA (version)
  • Russian
  • German
  • French
  • Arabic (develop L to R pages)
  • Spanish

Development modules:

  • Create a full video catalogue of all client’s core products – find and source video developers
  • Create a search engine friendly architecture that coupled with usability features
  • Develop a fully response mobile version of the website that works across handheld and small devices
  • Develop a content management system that managed all aspects of all websites and languages
  • Full business blog area allowing Marden Edwards marketing team to create blogs easily from one editor.
  • Created events area that the marketing team can upload events including trade shows within a  calendar function.


Some of the technologies and techniques used for the Marden Edwards project include:

  • Search Engine Optimisation (SEO)
  • International internet marketing strategy & deployment
  • Social Media Advertising
  • Development of 7 multilingual websites. (inc R – L Arabic script pages)
  • Content Management System (CMS)
  • Pay Per Click Advertising (PPC) (Google AdWords)
  • Content Development
  • Google hreflang data


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