Sonet Digital created a website solution that addressed all of the issues that the previous website was suffering from. Our plan included amalgamating the 2 websites and creating an aesthetically pleasing website that was more in tune with the expectations of visitors to the Wentworth Clinic’s specific industry.
Sonet Digital worked very closely with the Wentworth Clinic’s management to create a design that utilised a subtle colour scheme while putting emphasis on the images and content. We rewrote and created fresh content that rather than went into technical detail, relied instead on selling the services and describing in layman’s terms the most salient points of each service. The technical details including aftercare also featured on the page, however, it was placed into accordions so that the website visitor could expand to read more on a need-to-know basis.
Sonet digital customised an off-the-shelf publishing platform as a CMS which allows the Wentworth Clinic to update content, write business blogs and share services directly from the website.
The website architecture was created so that visitors can easily find the Wentworth Clinic’s services and for it to be search engine friendly.