Deana Smart

Deana Smart-Zegna, PPC specialist at Sonet Digital

Deana, PPC Advertising, Content Marketing

As an Internet marketing manager at Sonet Digital, along with the day-to-day of running our own business, my main area of expertise focus on content and SEO copywriting, Adwords PPC campaign management, client liaison, project management, and month end stats and analytics reporting.

My background

Originally from Essex, I worked in the music industry for many years in both the UK and USA, starting out at Air Recording Studios in London, then to Los Angeles where I spent time at Island Def Jam, and DreamWorks Records, followed by another 6 years in New York City with Sony BMG and TouchTunes Interactive Networks, finally returning to the UK to join Sonet Digital in 2010.  The knowledge I have gleaned from senior-level executives over the years has put me in good stead to understand what a client requires to run a successful business.  And, under the expert tutelage of a great team, I have gained much valuable knowledge about the intricacies of SEO, online marketing and website design and management.

Hard work & commitment lead to inspiration

Working in digital marketing allows me to be involved in an area that requires strategic, creative thinking – it’s exciting to be a part of something that’s innovative and continues to evolve year after year.  Assisting our clients in building their online presence and creating an ongoing strategy to boost their brand and reputation is highly rewarding, and that’s what inspires me to push myself to be the very best collaborator and adviser I can be for each of our clients.

Downtime destination

My main interests and hobbies outside the studio are photography and travel – for me the two go hand in hand.  When I am not working weekends on our Kent Photography website, I can be found trudging around the beautiful Kent countryside or perfecting my photography skills.