Deana Smart-Zegna, Internet marketing manager

Deana Smart-Zegna, marketing manager

As a partner and Internet marketing manager at Sonet Digital, along with the day-to-day of running our business, my main area of expertise focuses on content and managing client marketing campaigns, Google Ads, Adwords PPC management, project management, and month-end stats and analytics reporting.


Originally from Essex, I worked in the music industry for many years in both the UK and USA, starting at Air Recording Studios in London, then to Los Angeles where I spent time at Island Def Jam, and DreamWorks Records, followed by another 6 years in New York City with Sony BMG and TouchTunes Interactive Networks, finally returning to the UK to join Sonet Digital in 2010.  The knowledge I have gleaned from senior-level executives over the years has put me in good stead in understanding what a client requires to run a successful business, and, under the expert tutelage of a great team, I have gained much valuable knowledge about the intricacies of online marketing and multimedia design and management.

Read blogs from Deana >


Working in digital marketing allows me to be involved in an area that requires strategic, creative thinking – it’s exciting to be a part of something that’s innovative and continues to evolve year after year.  Assisting our clients in building their online presence and creating an ongoing strategy to boost their brand and reputation is highly rewarding, and that’s what inspires me to push myself to be the very best collaborator and adviser I can be for each of our clients.

Downtime destination

When I’m not shaping brands and devising innovative marketing strategies, you’ll find me indulging in my passions. I am a culinary enthusiast who loves experimenting in the kitchen, exploring new destinations, and nurturing my green thumb in the garden, and a passion for floral photography.   I am a contributor to the Good Foood Kitchen project, which will launch at the end of the 1st quarter of 2024 find out more on Good Food on Bluesky.