Sonet Digital News Blog

PPC Campaign

5 Tips for Fine Tuning a PPC Campaign

The good news is it’s not actually that hard to fine tune your Pay Per Click campaign and make it work for you. Here are my top 5 tips for tuning-up your PPC campaign to fit your business.

Shopping for a Car Just Got Easier with Google Knowledge Graph

This week Google announced its Knowledge Graph can now make the research-intensive act of car shopping even easier for users.

Google PageRank

The Evolution or Demise of PageRank?

So, will PageRank disappear for ever, or will it evolve into something that provides a more accurate measurement of a pages quality? We’ll have to see what happens in 2014!

Google Secure Search

Blinded by Secure Search – Not Provided

Google decided to unleash “secure search” in full, thus blocking out 100% of ‘organic’ search terms (of searches within the Google search engine) from the reporting within Google Analytics.

Google Wallet

Google Checkout To Close – What it means for Business

On November 20th, 2013, Google will close its online payment processing service, Google Checkout. This is part of a transition to Google Wallet, its digital payment system.

Google Glass

Looking into the Future of Search with Google Glass

As Google prepares to introduce its Glass to the public, we have a look at the features and what it means to the search industry-it’s positives and pitfalls