When setting up your PPC campaign one size doesn’t fit all. Factors such as industry, interest in your product(s), competition for your chosen keywords and monthly budget all require your undivided attention.
Local paid search advertising is important as another channel along with organic SEO to attract customers and increase brand exposure in the local search engine results pages.
Deana attended the Google Adwords Community Summit 2014 in London, where Google discusses transparency and policy.
The good news is it’s not actually that hard to fine tune your Pay Per Click campaign and make it work for you. Here are my top 5 tips for tuning-up your PPC campaign to fit your business.