At Sonet Digital, we recently started offering “red project solutions.” These solutions are customised for businesses and organisations. This service is designed to tackle the challenges your website might be facing, especially those related to its structure.
Navigating Deceptive Practices in Online Marketing
Sadly, many businesses have fallen victim to misleading practices in the realm of web and SEO services. Some unscrupulous companies take your money and deliver subpar websites that don’t meet your market’s needs. Similarly, some SEO practitioners resort to questionable tactics like stuffing keywords and using irrelevant back links that don’t actually benefit your project.
It’s frustrating to see clients who’ve put their trust and money into these deceptive practices. At Sonet Digital, our mission is to provide clarity in such situations. We’ll audit your SEO rankings breaking down what went wrong and show you the way forward. We believe that with the right expertise and effort, any website can be revamped and perform well in search engine rankings. But yes, fixing past mistakes might require some extra investment.
Real-Life Scenario – Mike’s Experience
Mike runs an online business for buying and selling businesses. His office is in Bedford and he has been operating online since since 1998. His website was outdated and didn’t work well with modern browsers, it was built with Microsoft FrontPage (WYSIWYG HTML editor). Mike decided to invest in a new website to improve its design and search engine ranking. However, the web development company he hired, along with an SEO consultant, didn’t deliver on their promises. After a Google update, Mike’s website ranking took a nosedive, which was a major setback considering the money he had invested for a custom solution.
Solution – CMS
Mike approached us (via a referral from another web agency). We audited Mike’s site and created a comprehensive solution, which included:
- Search engine friendly Content Management System (CMS).
- Custom design that did not rely on a template builder.
- SEO strategy that was to be rolled out over a 2 year period.
- Chnaged the hosting from a free hsoting provider to a paid hsoting solution.
- Focus on inbound quality links through well written content that enticed other blogs and sites to link.
- Thanks to these changes, Mike’s website started climbing back up the search engines,with not just one page but all major pages that we broke down into various markets where he operates.
This story highlights the pressing need for industry-wide standards in SEO practices. It’s not enough to discuss best practices in conferences. What’s needed is a united effort from the best minds in the industry to establish and promote these standards and educate the online marketing community. This will lead to transparency, reliability, and ultimately stronger online businesses for all of us.