Online Marketing with “Red Project Solutions”

At Sonet Digital, we have recently introduced “red project solutions” tailored specifically for businesses and organisations. These solutions are developed to address the challenges your website may encounter, particularly those related to its structure.

Deceptive Practices in Online Marketing

Regrettably, numerous businesses have fallen prey to misleading SEO practices. Some unscrupulous companies extract money from clients and deliver subpar websites that fail to meet market needs. Similarly, certain SEO practitioners resort to questionable tactics such as keyword stuffing and incorporating irrelevant backlinks that offer no benefit to your project.

It is disheartening to witness clients who have placed their trust and financial resources into such deceptive practices. At Sonet Digital, our mission is to offer clarity in such situations. We conduct audits of your SEO rankings, dissecting what went wrong, and presenting a path forward. We firmly believe that with the appropriate expertise and effort, any website can undergo rejuvenation and achieve commendable performance in search engine rankings. However, rectifying past errors may necessitate additional investment.

Real-Life Scenario –  Mike’s Experience

Mike operates an online business specialising in buying and selling businesses. Based in Bedford, he has been conducting online operations since 1998. His website, constructed with Microsoft FrontPage (WYSIWYG HTML editor), was outdated and incompatible with modern browsers. Seeking to enhance its design and search engine ranking, Mike decided to invest in a new website. Unfortunately, the web development company he engaged, along with an SEO consultant, failed to deliver on their assurances. Subsequently, following a Google update, Mike’s website ranking plummeted, posing a significant setback given the substantial investment in a custom solution.

Solution – CMS

Following a referral from another web agency, Mike approached us for assistance. We conducted a thorough audit of Mike’s site and devised a comprehensive solution, comprising:

    • Implementation of a search engine-friendly Content Management System (CMS).
    • Development of a custom design devoid of reliance on template builders.
    • Formulation of an SEO strategy to be executed over two years.
    • Migration of hosting from a free provider to a managed hosting solution.
    • Emphasis on acquiring inbound quality links through well-crafted content to entice other blogs and websites to link.

These interventions led to a resurgence in Mike’s website rankings across search engines, benefiting not only a single page but all major pages segmented into various markets where he operates.

SEO Standards

This narrative underscores the urgent necessity for industry-wide standards in SEO practices. Merely discussing best practices at conferences falls short. What is imperative is a concerted effort from the foremost experts in the field to establish and advocate these standards, thereby educating the online marketing community. This will lead to transparency, reliability, and ultimately stronger online businesses for all of us.

1 reply
  1. Anthony Parsons
    Anthony Parsons says:

    Nice post. It’s good to see the truth being posted, and not all the industry fluff that makes the myriad of content upon the web.

    >> Standards More than ever, there needs to be some sort of standards in the SEO industry…

    Don’t even get me started on this one. I know that some of the industry top dogs are trying with SMA, but honestly, it’s a band aid to the real solution. Industry standards and best practices don’t come from a group who just decide to, well, ummm, become a group, they come from an appropriate government standards accredited agency. For example, Australia has “Australian Standards” which is a nationwide government body to oversee all industries, including marketing, the only problem is, is that they haven’t yet extended to the web as a unique market. I know other countries have these types of national standards, and it’s at this level the problem needs to be approached, not just a bunch of online marketers getting together for a band aid session. Saying that, a problem will still exist for those poorer countries that don’t regulate any kind of stands, such as India, Pakistan, etc. etc. Anyone with the money to buy a computer and get online is trying to make a buck, most dishonestly.

    Quite honestly, I’m glad I’m retired now from work, as SEO was becoming a real pain in the backside. I was getting so sick off having to qualify myself to those that have been ripped off the first time by these half arsed bandits.

    I had a chat with a very talented designer just the other day actually, and he was chatting to me because of the SEO problem, and obtaining rankings for his clients. He didn’t want to SEO the sites, as its not is talent, but he wanted to ensure that what he does is SEO compliant, i.e. an SEO won’t have to go back and redo his work as its done right the first time. He is even going back and fixing his past clients sites, free of charge, in his spare time. That is honesty and integrity for his clients. What most people fail to realise, is that your best client is your current clients, not a browser…

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